Call of Duty Social Copy
Copywriter: Rachel Jandak
The competition to immediately catch your audience’s attention is fierce in today’s social media landscape. Social copy needs to do more than just stand out— it needs to inform, connect, and amplify your brand’s voice above all the others.
DMZ SEASON 02 NEW FEATURES INSTAGRAM CAROUSEL
Introducing new features to your audience can be challenging, but with thoughtful design and precise copywriting, an Instagram carousel can transform complex information into an engaging and informative experience.
Social Post Copy:
Design Elements Copy:
Each image required concise copy that explained the new features without obscuring the visual elements.
DOUBLE XP WEEKEND POST COPY
An in-game event can significantly boost player engagement, but its success relies on effective communication.
For Call of Duty's monthly Double XP event, I crafted concise and engaging copy, utilizing evocative screenshots from our design team. I developed multiple social copy options to promote the event, drawing inspiration from the images provided. My goal was to create content that would not only capture attention but also excite and inform players about the upcoming event.
Example copy:
Copy option 1: Seeing double? Play now and get twice the XP.
Copy option 2: Double the trouble and double the XP. All. Weekend. Long.
Copy option 3: No duel needed – Everyone wins when it’s double XP weekend.
Example copy:
Copy option 1: 3...2....1... jump. Double XP is back.
Copy option 2: When you can see the rewards from up here...
Copy option 3: Grab your jump buddy. It’s time to earn some Double XP.
Example copy:
Copy option 1: Never give up the fight. Play now for double XP weekend.
Copy option 2: Meet us on Ashika Island. Double XP weekend is live now.
Copy option 3: 2 to 1? We’ll take those odds. Jump in now for double XP weekend.
SHREDDER BUNDLE AOPM
Creating Always On Paid Media assets requires careful planning due to their evergreen nature. The copy must stay relevant and engaging throughout the campaign, and it needs to be tailored for each specific social platform. This ensures that the message remains fresh and captivating, resonating with the audience over time.
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