OUtstanding with Jesse Tyler Ferguson
Production Coordinator/Social Manager: Rachel Jandak
“AUTHENTICALLY UNIQUE. UNAPOLOGETICALLY #OUTSTANDING. JESSE TYLER FERGUSON HOSTS THIS POWERFUL SERIES FEATURING MEMBERS OF THE LGBTQ+ COMMUNITY MAKING A DIFFERENCE.”
When our team had the chance to collaborate with Jesse Tyler Ferguson from Modern Family for a Pride Month special, I was thrilled to work on a project that shared heartfelt and inspiring stories featuring members of the LGBTQIA+ community.
With genuine and uplifting social media content, our OUTstanding marketing campaign aimed to draw viewers to the show on Facebook Watch, YouTube, and ABC.com. We also collaborated closely with Jesse to promote the show on his social media platforms, sharing custom clips, Instagram stories, and other creative assets throughout its run.
DADS ADOPT 17-YEAR-OLD SON OVER ZOOM
This heartfelt story that went viral during the pandemic features two dads, Paul and Chad Beanblossom, who tried to adopt their 17-year-old foster son. However, due to the COVID-19 pandemic shutdown, they thought that their plans were ruined. However, a little technology helped them have the adoption celebration after all.
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FORMERLY HOMELESS ACTIVIST CELEBRATED BY GRATEFUL COMMUNITY
'Everyone needs to hear that they're loved. That they have purpose. That they're beautiful.' TyRon Jackson is the founder and president of Operation Warm Wishes, a non-profit that serves the homeless, troubled youth, and families in need. After growing up homeless in a family that didn't accept his sexuality, TyRon dedicated his life to helping others.
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LGBTQ winemaker is committed to speaking up and standing out
How does a breakup taste? According to Krista Scruggs, it tastes like a fine glass of cabernet. She's a Vermont winemaker who has a knack for distilling feelings, songs, and films into a vintage blend for you to enjoy with friends or, all by yourself. Inspired by her homesteading grandfather, she's now embarking on her most significant venture yet, her own vineyard. 'For me, the most radical, political thing you can do in this world is to grow your own food and not be reliant on anyone else.'
Meet the ‘Chicken Lady’ biking to end AIDS
'His spirit and his soul is keeping me going on this ride, up those long, hard hills. I will flap my wings as long as I can until we do end AIDS.' After losing a close friend during the AIDS epidemic, Ken Thomason took on the alter-ego of 'Chicken Lady' to spread joy as he biked from San Francisco to L.A. in support of the San Francisco AIDS Foundation and the Los Angeles LGBT Center. After 25 years and thousands of miles, the Chicken Lady continues to prove that you don't need to be a spring chicken to make a difference!
LGBTQ country music star is not afraid to stand out
'I look at those pictures and I'm like, how the hell did my parents not know that I was queer?' Sara Shook grew up in a conservative, Christian household where she wasn't allowed to listen to music unless it was classical or for worship. When she started writing her own songs, she realized that she not only loved country music, but that she identified as queer as well. In 2013, she started Sarah Shook and the Disarmers, a band known for their uncompromising sound and outspoken point of view. Watch as we surprise her with a message from one of her heroes who helped pave the way for LGBTQ representation in country music.